Hotel aromatherapy has become a star hotel name card

Hotel aromatherapy gradually swept the stars of the hotel, when the customer into the hotel lobby, a fresh and elegant fragrance will come. Today, hotel aromatherapy has become another name card of various interstellar hotels,

The concept of introducing spatial fragrance into the hotel originates from hotels in Las Vegas.

More than a decade ago, Las Vegas hotelmogul Steve Wynn introduced a signature scent at his Mirage Hotel, transmitted through the hotel's centrally air-conditioned fragrance system to the lobby, a unique experience that drew travelers from far away.

A few years ago, major hotel companies such as Marriott, Starwood and Shangri-La began mixing scents for their brands.

Through the central air conditioning fragrance system will be transported to the lobby, corridors and other places. These star hotels have found that the use of hotel aromatherapy can greatly improve the comfort of the hotel.

According to research data, fragrance, memory and emotion are both derived from the same part of the brain to process feelings, so fragrance can directly affect people's emotions, and the human brain will produce taste memory, so as to establish a link between fragrance and brand in the brain of consumers.

At present, many hotels have begun to step into fragrance marketing, using long-lasting rosin, a fragrance that is consistent and creates a unique scent that surrounds guests at all times. The scent of the Westin lobby always brings to mind elegant white tea.

Sheraton's fragrance has a nice name, the Chinese translation is "windmill smell", "windmill smell" is a kind of people feel like in the spring to feel the fresh and comfortable outdoor breath.

Shangri-La, the Oriental hotel group, introduced the "Fragrant Shangri-La" fragrance to its hotel lobbies in 2006 and has been used in hotels across China, Indonesia, Malaysia, Singapore, Thailand and the United Arab Emirates.