Do not always think "prevent take off", do "sweet atmosphere" how?

    In recent years, the size of the washing and care market has expanded dramatically. Many brands have seen this outlet and entered the bureau one after another, so a variety of washing and care products have emerged in endlessly.

    On the face of it, anti-stripping shampoos seem to have the highest volume of noise of all the products.All kinds of jokes on the Internet are poking fun at the hair loss of contemporary young people, which further deepens the attention of young consumers to anti-stripping, and anti-stripping shampoo is also standing on the forefront of the wave.

    But in fact, most of the anti-stripping shampoo on the market effect is not significant, the reason is also obvious, hair loss this kind of thing varies from person to person, it is impossible to say that using a certain shampoo can prevent hair loss, only a small number of people hit the right ingredients, to prevent some hair loss.

This is also the biggest disadvantage of efficacy products, the effect is difficult to show, the product is difficult to live for a long time.Come so, the market hastened the eruption of another kind of category, it is sweet atmosphere shampoo.Unlike efficacy shampoos, they have an immediate effect because there is a fragrance as soon as you squeeze it out.

Custom fragrances become popular

    According to the survey, the current young consumers prefer to choose with their own style similar to the "fragrance" shampoo, "fragrance" has become the current young consumers to show the performance of personality.Then, custom sweet atmosphere became the high heat noun of sweet atmosphere market.

But for the brand, the question is how to achieve the "fragrance customization" of the care products?

    In the opinion of xiaobian, it is difficult to realize the real private customization of washing and care products. It can also be said that the current domestic washing and care technology is not up to this level. Maybe there will be such private customization in the future, but at present, we still need to be down-to-earth.

    But do it or do it. How?Xiaobian suggests that the "fragrance shampoo" of the brand can be more than a few SKUS, which is to do several more fragrances, for example, a brand of fragrance shampoo can have a variety of fragrances, such as apple flavor, strawberry flavor, watermelon flavor, orange flavor, for consumers to choose by themselves.

Had the space that chooses, the sweet atmosphere shampoo that young consumer fits oneself individual character in chance photograph more.

Persistence becomes the biggest concern

    The competitive point with sweet atmosphere shampoo biggest still is on persistence, some so-called sweet atmosphere shampoo is sweet atmosphere shampoo really, shampoo is sweet only, the hair is not sweet, perhaps wipe those a few seconds that go up can be sweet, but later did not smell.

Fragrance persistence is not sufficient wash hair moisture minute to be disgusted by young consumer, say so, shampoo of a good sweet atmosphere, its biggest selling point is fragrance persistence certainly, fragrance is more durable what can be sought after warmly by young consumer more.

    The reason why young consumers are pursuing hair fragrance is because of social needs.Hair persistent emit fragrance, can give a person a very fresh and comfortable feeling, but also can indicate that their own hair is very clean, more easily by others.

    To sum up, the fragrance shampoo outlet is very wide, and the brand to do a good job in the fragrance shampoo from the two aspects of customization and durability, to make the most able to meet the needs of consumers.