Scent and brand recognition - brand recognition

Dazzling brand logo, unique packaging design, unique style of store decoration......

Historically, we have relied on visual elements to identify the differences between brands;

Later, a variety of mobile phone music, the brand into a new era of auditory recognition.

Now, with the advent of the experience economy, sensory marketing is increasingly popular,

Smell is also increasingly used in all aspects of business planning.

Fragrance brand is particularly important for the identification of enterprise places.

Maybe one day,

Consumers know what brand they are stepping into by just smelling it.

Fragrance marketing is a series of activities that stimulate consumers to buy products or services by taking advantage of the potential influence of aroma on human emotions, memory and even behavior.

Using aroma to trigger olfactory psychology is the key to aroma marketing. Different from traditional visual and auditory stimuli,

The marketing mode of using specific smell to attract the attention and memory of consumers is an innovation of the traditional marketing mode.

In the age of sensory experience, how should enterprises get through the channel of olfactory marketing?

Our unique fragrance creates a memorable customer experience. The company is very pleased to see the customer response to fragrance marketing.

Delaifen is the first choice for building fragrance brand.