Cafes, large and small, abound on the streets, but there are few people who would rather queue than buy.
Some people wonder: isn't it just a cup of coffee, where can't you drink it?
One brand of coffee shop is known to ask its employees, no matter who they are, no matter what day they are,
Perfume is not allowed, because only the genuine aroma of coffee wafts through the air.
"It's not just coffee, it's some of the fast food brands that we're familiar with.
Walk into any of its stores and the smell is the same.
"This familiar smell will make consumers feel familiar, which will arouse the potential desire to buy."
Aroma determines sales - shopping malls, specialty stores, bars, coffee shops, exclusive aroma (fragrance) to make customers willing to spend, smell can decide to buy?
It may sound strange. But in actual selling place, sweet atmosphere is being put in really the action that can drive sale.
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